New AI system analyzes body language to identify shoplifters

Running Specialty Group

A creepy new AI system could identify shoplifters before they actually steal based on their body language.

Japanese startup Vaak has developed software, which it is already marketing to a range of retail clients, that analyzes footage from security cameras to spot fidgeting, restlessness and other body language cues that could be suspicious.

According to Bloomberg Quint, the “Minority Report”-style technology uses algorithms to analyze the footage and then alerts retail staffers about potential thieves via an app, with the overall goal of preventing theft.

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“If we go into many retailers whether in the US or UK, there are very often going to be CCTV cameras or some form of cameras within the store operation,” Thomas O’Connor, a retail analyst at Gartner, told Bloomberg Quint.

“That’s being leveraged by linking it to an analytics tool, which can then do the actual analysis in a more efficient and effective way.”

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